The failgood factor: playing hopscotch in the marketing minefield
Year of publication: |
2007
|
---|---|
Authors: | Brown, Stephen |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 7.2007, 2, p. 125-138
|
Subject: | Marketing | Erfolgsfaktor | Success factor |
-
Erfolgsursache Marketing : warum marktorientiert geführte Unternehmen erfolgreich sind
Fritz, Wolfgang, (1997)
-
Driescher, Heinz Friedrich, (1999)
-
Marketing mistakes and successes
Hartley, Robert F., (1998)
- More ...
-
Figuratively speaking : of metaphor, simile and metonymy in marketing thought
Brown, Stephen, (2018)
-
An embodied approach to consumer experiences: the Hollister brandscape
Stevens, Lorna, (2019)
-
Putting Paris into practice: Foreign aid, national ownership, and donor alignment in Mali and Ghana
Brown, Stephen, (2016)
- More ...