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language:"eng"
~language:"ang"
~language:"fra"
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~person:"Kitchen, Philip J."
~subject:"Communications practice"
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Integrated marketing communication : making it work at a strategic level
Kitchen, Philip J.
;
Burgmann, Inga
- In:
Journal of business strategy
36
(
2015
)
4
,
pp. 34-39
Persistent link: https://www.econbiz.de/10011407019
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