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language:"eng"
~language:"bul"
~language:"slk"
~subject:"Beziehungsmarketing"
~subject:"Relationship marketing"
~type_genre:"Arbeitspapier"
~type_genre:"Graue Literatur"
~type_genre:"Konferenzschrift"
~type_genre:"Non-commercial literature"
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Beziehungsmarketing
Relationship marketing
Marketing
752
Theorie
158
Theory
157
Consumer behaviour
98
Konsumentenverhalten
98
Marketingmanagement
85
Marketing management
81
USA
76
United States
74
Marktforschung
57
Market research
56
Welt
56
World
56
Marketingtheorie
55
Management
54
Marketing theory
52
marketing
43
Werbung
41
Deutschland
39
Innovation
38
Advertising
37
Germany
37
Kongress
31
Strategisches Management
27
Electronic Commerce
26
E-commerce
24
India
21
Indien
21
Internet marketing
21
Online-Marketing
21
Brand management
19
Einzelhandel
19
Entrepreneurship
19
Markenführung
19
Social Web
19
Social web
19
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18
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18
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10
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36
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Arbeitspapier
Graue Literatur
Konferenzschrift
Non-commercial literature
Article in journal
292
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292
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41
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41
Collection of articles of several authors
33
Sammelwerk
33
Lehrbuch
26
Ratgeber
26
Textbook
26
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25
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23
Case study
16
Fallstudie
16
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research-article
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8
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7
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7
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4
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4
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3
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3
case-report
3
review-article
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conceptual-paper
2
review
2
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37
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Betts-Outland, Harriette
2
Al-Emran Sarker, Shah Md.
1
Alamgir Jafar, Saeed
1
Bajdak, Andrzej
1
Bauer, Hans H.
1
Bayón, Tomás
1
Blanchard, Simon
1
Burghartz, Pia Teresa
1
Bühler, André W.
1
Cross, Samantha N. N.
1
DeHoratius, Nicole
1
Epp, Amber M.
1
Finne, Åke
1
Fournier, Susan
1
Gourio, François
1
Griffith, David
1
Gutsche, Jens
1
Haar, J. W. van der
1
Hamilton, Rebecca W.
1
Hansen, Ursula
1
Healy, Paul M.
1
Heinonen, Kristina
1
Hennig-Thurau, Thorsten
1
Herstatt, Cornelius
1
Hildebrandt, Lutz
1
Hoffmann, Antje
1
Hunter, Gary K.
1
Hübner, Alexander
1
Kemp, Ron
1
Klink, Benjamin
1
Leeuw, Sander de
1
Lukášová, R°užena
1
Ma, Jingwu
1
Maguiness, Paul
1
Mallapragada, Girish
1
Munoz, Caroline
1
Murphy, Brian B.
1
Nargunkar, Rejendra
1
Neumüller, Kathrin
1
Nicholls, Richard
1
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American Marketing Association
7
International Conference on Relationship Marketing <9, 2009, Berlin>
2
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
European Marketing Academy
1
Fachhochschule Reutlingen / European School of Business
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
1
Workshop für Dienstleistungsmarketing <13, 2008, Ingolstadt>
1
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Meddelanden från Svenska Handelshögskolan
2
The journal of business & industrial marketing
2
Working paper / Department of Commerce, College of Business, Massey University
2
AIUB business and economics working paper series
1
Diskussionsarbeit
1
Europäische Kulturen in der Wirtschaftskommunikation
1
Focus Dienstleistungsmarketing
1
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
1
Journal of operations management
1
Prace habilitacyjne / Akademia Ekonomiczna w Poznaniu
1
Research
1
Research report / Graduate School Research Institute Systems, Organisations and Management
1
Reutlinger Diskussionsbeiträge zu Marketing und Management
1
Scientific publications / The Karol Adamiecki University of Economics in Katowice
1
Vorträge / IW / Nordrhein-Westfälische Akademie der Wissenschaften und der Künste
1
Working paper / International University in Germany, School of Business Administration
1
Working paper / National Bureau of Economic Research, Inc.
1
Working paper / Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg
1
Working papers / Harvard Business School, Division of Research
1
Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
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ECONIS (ZBW)
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Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
2
Frontline employee inspiration in retailing : conceptualization, scale development, sources, and customer outcomes
Neumüller, Kathrin
-
2022
Persistent link: https://www.econbiz.de/10013188011
Saved in:
3
Unlocking our potential : AMA Winter Academic Conference 2024 : AMA educators proceedings volume 35 : online, 20 February 2024, St. Pete Beach, Florida, USA, 23 - 25 February 2024
Cross, Samantha N. N.
(
ed.
);
Saboo, Alok
(
ed.
)
-
American Marketing Association
;
AMA Winter Academic …
;
…
-
2024
Persistent link: https://www.econbiz.de/10014550866
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4
Exploring the need for uniqueness and conformity
Burghartz, Pia Teresa
-
2021
Persistent link: https://www.econbiz.de/10012653569
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5
Special issue: managing the marketing-operations interface in omnichannel retail
Rooderkerk, Robert
(
ed.
);
Leeuw, Sander de
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014293339
Saved in:
6
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem : AMA Summer Academic Conference 2023 : AMA educators proceedings volume 34...
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444468
Saved in:
7
Reimagining marketing : AMA Summer Academic Conference 2021 : AMA educators proceedings volume 32 : Online, 4-6 August 2021
AMA Summer Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880695
Saved in:
8
Bridging gaps: marketing in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
ed.
); …
-
AMA Summer Academic Conference: Bridging Gaps Marketing …
;
…
-
2020
Persistent link: https://www.econbiz.de/10012549257
Saved in:
9
More effective sports s ponsorship - combining and integrating key resources and capabilities of international sports events and their major sponsors
Healy, Paul M.
;
Serafeim, George
-
2016
Persistent link: https://www.econbiz.de/10011873223
Saved in:
10
Digitalisierung und Kommunikation : Konsequenzen der digitalen Transformation für die Wirtschaftskommunikation
Stumpf, Marcus
(
ed.
)
-
Interdisziplinäre Tagung des Forschungsnetzwerkes …
-
2019
Persistent link: https://www.econbiz.de/10012025135
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