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language:"eng"
~language:"bul"
~language:"slk"
~subject:"Relationship marketing"
~type_genre:"Arbeitspapier"
~type_genre:"Graue Literatur"
~type_genre:"Konferenzschrift"
~type_genre:"Non-commercial literature"
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Relationship marketing
Marketing
737
Theorie
157
Theory
156
Consumer behaviour
95
Konsumentenverhalten
95
Marketingmanagement
79
USA
76
Marketing management
75
United States
74
Marktforschung
56
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55
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54
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53
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53
Marketingtheorie
49
Marketing theory
46
marketing
42
Werbung
41
Deutschland
39
Advertising
37
Germany
37
Innovation
36
Beziehungsmarketing
35
Kongress
31
Strategisches Management
26
Electronic Commerce
24
E-commerce
23
India
21
Indien
21
Brand management
19
Markenführung
19
Entrepreneurship
18
Internet
18
Internet marketing
18
Online-Marketing
18
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18
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286
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40
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Betts-Outland, Harriette
2
Al-Emran Sarker, Shah Md.
1
Alamgir Jafar, Saeed
1
Bajdak, Andrzej
1
Bauer, Hans H.
1
Bayón, Tomás
1
Blanchard, Simon
1
Burghartz, Pia Teresa
1
Bühler, André W.
1
DeHoratius, Nicole
1
Epp, Amber M.
1
Finne, Åke
1
Fournier, Susan
1
Gourio, François
1
Griffith, David
1
Gutsche, Jens
1
Haar, J. W. van der
1
Hamilton, Rebecca W.
1
Hansen, Ursula
1
Healy, Paul M.
1
Heinonen, Kristina
1
Hennig-Thurau, Thorsten
1
Herstatt, Cornelius
1
Hildebrandt, Lutz
1
Hoffmann, Antje
1
Hunter, Gary K.
1
Hübner, Alexander
1
Kemp, Ron
1
Klink, Benjamin
1
Leeuw, Sander de
1
Lukášová, R°užena
1
Ma, Jingwu
1
Maguiness, Paul
1
Mallapragada, Girish
1
Munoz, Caroline
1
Murphy, Brian B.
1
Nargunkar, Rejendra
1
Neumüller, Kathrin
1
Nicholls, Richard
1
Nufer, Gerd
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American Marketing Association
6
International Conference on Relationship Marketing <9, 2009, Berlin>
2
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
European Marketing Academy
1
Fachhochschule Reutlingen / European School of Business
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
1
Workshop für Dienstleistungsmarketing <13, 2008, Ingolstadt>
1
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Meddelanden från Svenska Handelshögskolan
2
The journal of business & industrial marketing
2
Working paper / Department of Commerce, College of Business, Massey University
2
AIUB business and economics working paper series
1
Diskussionsarbeit
1
Europäische Kulturen in der Wirtschaftskommunikation
1
Focus Dienstleistungsmarketing
1
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
1
Journal of operations management
1
Prace habilitacyjne / Akademia Ekonomiczna w Poznaniu
1
Research
1
Research report / Graduate School Research Institute Systems, Organisations and Management
1
Reutlinger Diskussionsbeiträge zu Marketing und Management
1
Scientific publications / The Karol Adamiecki University of Economics in Katowice
1
Vorträge / IW / Nordrhein-Westfälische Akademie der Wissenschaften und der Künste
1
Working paper / International University in Germany, School of Business Administration
1
Working paper / National Bureau of Economic Research, Inc.
1
Working paper / Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg
1
Working papers / Harvard Business School, Division of Research
1
Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
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ECONIS (ZBW)
35
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Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
2
Frontline employee inspiration in retailing : conceptualization, scale development, sources, and customer outcomes
Neumüller, Kathrin
-
2022
Persistent link: https://www.econbiz.de/10013188011
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3
Exploring the need for uniqueness and conformity
Burghartz, Pia Teresa
-
2021
Persistent link: https://www.econbiz.de/10012653569
Saved in:
4
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem : AMA Summer Academic Conference 2023 : AMA educators proceedings volume 34...
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444468
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5
Special issue: managing the marketing-operations interface in omnichannel retail
Rooderkerk, Robert
(
ed.
);
Leeuw, Sander de
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014293339
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6
Reimagining marketing : AMA Summer Academic Conference 2021 : AMA educators proceedings volume 32 : Online, 4-6 August 2021
AMA Summer Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880695
Saved in:
7
Bridging gaps: marketing in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
ed.
); …
-
AMA Summer Academic Conference: Bridging Gaps Marketing …
;
…
-
2020
Persistent link: https://www.econbiz.de/10012549257
Saved in:
8
More effective sports s ponsorship - combining and integrating key resources and capabilities of international sports events and their major sponsors
Healy, Paul M.
;
Serafeim, George
-
2016
Persistent link: https://www.econbiz.de/10011873223
Saved in:
9
Digitalisierung und Kommunikation : Konsequenzen der digitalen Transformation für die Wirtschaftskommunikation
Stumpf, Marcus
(
ed.
)
-
Interdisziplinäre Tagung des Forschungsnetzwerkes …
-
2019
Persistent link: https://www.econbiz.de/10012025135
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10
Rethinking service companies' logic : do we need a customer-dominant logic as a guideline?
Heinonen, Kristina
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003921005
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