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language:"eng"
~language:"bul"
~person:"Malter, Alan J."
~person:"Swett, Pamela E."
~subject:"Werbung"
~type_genre:"Konferenzschrift"
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Werbung
Consumer behaviour
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Malter, Alan J.
Swett, Pamela E.
Alvarez Mourey, James
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AMA Winter Academic Conference <2021, Online>
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American Marketing Association
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ECONIS (ZBW)
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The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
-
AMA Winter Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880704
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2
Selling modernity : advertising in twentieth-century Germany
Swett, Pamela E.
(
ed.
);
Wiesen, S. Jonathan
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003433275
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