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language:"eng"
~language:"ces"
~person:"Tadajewski, Mark"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Handbuch"
~type_genre:"Konferenzschrift"
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Marketing
13
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7
Marketingtheorie
7
Consumer behaviour
4
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4
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4
Marketingmanagement
4
Beziehungsmarketing
3
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3
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Tadajewski, Mark
Leeflang, Peter
19
Vrontis, Demetris
16
Laczniak, Gene R.
15
Lim, Weng Marc
15
Hanssens, Dominique M.
14
Layton, Roger A.
14
Kumar, V.
13
Shultz, Clifford J.
13
Kotler, Philip
12
Morgan, Neil A.
12
Crittenden, Victoria Lynn
10
Dholakia, Nikhilesh
10
Hills, Gerald E.
10
Homburg, Christian
10
Hruschka, Harald
10
Hunt, Shelby D.
10
Lusch, Robert F.
10
Miles, Morgan P.
10
Adeola, Ogechi
9
Ferrell, Odies C.
9
Gilmore, Audrey
9
Grewal, Dhruv
9
Jones, Rosalind
9
Malshe, Avinash
9
Melewar, T. C.
9
Roberts, John H.
9
Sheth, Jagdish N.
9
Stremersch, Stefan
9
Thrassou, Alkis
9
Brennan, Ross
8
Brown, Stephen
8
Carson, David
8
Gaski, John F.
8
Jaworski, Bernard J.
8
Klein, Thomas A.
8
Kraus, Sascha
8
Le Meunier-FitzHugh, Kenneth
8
Lilien, Gary L.
8
Marinov, Marin A.
8
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Journal of historical research in marketing
5
Marketing theory
3
Critical marketing : issues in contemporary marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
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ECONIS (ZBW)
13
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13
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1
Rethinking "marketing as applied economics"
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
4
,
pp. 643-665
Persistent link: https://www.econbiz.de/10013435588
Saved in:
2
Marketing, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
Saved in:
3
Creating the critical consumer : Helen Woodward and Hazel Kyrk on self-determination and the good life
Tadajewski, Mark
- In:
The Routledge companion to marketing and feminism
,
(pp. 31-44)
.
2022
Persistent link: https://www.econbiz.de/10014474306
Saved in:
4
The Routledge companion to critical marketing
Tadajewski, Mark
(
ed.
);
Higgins, Matthew J.
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10011862774
Saved in:
5
Autobiographical reflections part II: risk, tenacity and philosophies of research
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 210-216
Persistent link: https://www.econbiz.de/10011798286
Saved in:
6
Relevance, responsibility, critical performativity, testimony and positive marketing : contributing to marketing theory, thought and practice
Tadajewski, Mark
- In:
Journal of marketing management : MM
32
(
2016
)
17/18
,
pp. 1513-1536
Persistent link: https://www.econbiz.de/10011608006
Saved in:
7
Hyper-power, the marketing concept and consumer as "boss"
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Marketing theory
16
(
2016
)
4
,
pp. 513-531
Persistent link: https://www.econbiz.de/10011645960
Saved in:
8
The alternative “Marketing Revolution” : Infra-power, the compromising consumer and goodwill creation
Tadajewski, Mark
- In:
Journal of historical research in marketing
8
(
2016
)
2
,
pp. 308-334
Persistent link: https://www.econbiz.de/10011598252
Saved in:
9
Charting relationship marketing practice : it really didn't emerge in the 1970s
Tadajewski, Mark
- In:
Journal of historical research in marketing
7
(
2015
)
4
,
pp. 486-508
Persistent link: https://www.econbiz.de/10011448285
Saved in:
10
Editorial: Remembering female contributors to marketing theory, thought and practice
Tadajewski, Mark
;
Maclaran, Pauline
- In:
Journal of historical research in marketing
5
(
2013
)
3
,
pp. 260-272
Persistent link: https://www.econbiz.de/10009793493
Saved in:
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