Relevance, responsibility, critical performativity, testimony and positive marketing : contributing to marketing theory, thought and practice
Mark Tadajewski
| Year of publication: |
December 2016
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| Authors: | Tadajewski, Mark |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 32.2016, 17/18, p. 1513-1536
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| Subject: | Pluralism | critical performativity | positive marketing | impact | responsibility | mushroom model of consumer cultivation | Marketingtheorie | Marketing theory | Marketing | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2016.1244974 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011608006