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language:"eng"
~language:"deu"
~language:"zho"
~person:"Hair, Joseph F."
~person:"Huber, Frank"
~subject:"Brand management"
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Hair, Joseph F.
Huber, Frank
Bronnenberg, Bart J.
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Journal of family business strategy
1
Reihe: Marketing : MAR
1
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ECONIS (ZBW)
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Marketing and branding in family business : assessing the landscape and charting a path forward
Binz Astrachan, Claudia
;
Prügl, Reinhard
;
Hair, Joseph F.
- In:
Journal of family business strategy
10
(
2019
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10012061005
Saved in:
2
Mobile Marketing durch Markenallianzen stärken : eine empirische Studie zur Identifikation von Erfolgsdeterminanten
Lalwani, Dhwani
;
Huber, Frank
;
Meyer, Frederik
; …
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003941177
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