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language:"eng"
~language:"deu"
~language:"zho"
~person:"Hair, Joseph F."
~person:"Huber, Frank"
~subject:"Marketing"
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Hair, Joseph F.
Huber, Frank
Kotler, Philip
213
Meffert, Heribert
195
Bruhn, Manfred
160
Pepels, Werner
114
Fritz, Wolfgang
71
Belz, Christian
58
Wiedmann, Klaus-Peter
58
Homburg, Christian
54
Bauer, Hans H.
50
Armstrong, Gary
47
Sheth, Jagdish N.
47
Kirchgeorg, Manfred
46
Reinecke, Sven
45
Tomczak, Torsten
44
Zerres, Michael P.
44
McDonald, Malcolm
41
Dichtl, Erwin
40
Brown, Stephen
39
Backhaus, Klaus
36
Kleinaltenkamp, Michael
36
Kreutzer, Ralf T.
36
Diller, Hermann
35
Kerin, Roger A.
35
Kuß, Alfred
35
Koschnick, Wolfgang J.
34
Tadajewski, Mark
34
Weis, Hans Christian
34
Piercy, Nigel
33
Ahlert, Dieter
32
Unger, Fritz
32
Raffée, Hans
30
Svensson, Göran
30
Ferrell, Odies C.
29
Nufer, Gerd
29
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28
Fill, Chris
27
Burmann, Christoph
26
Hörschgen, Hans
26
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Center of Market Oriented Product and Production Management
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Center of Market Oriented Product and Production Management <Mainz>
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Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
10
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5
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5
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2
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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ECONIS (ZBW)
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20
Other ZBW resources
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Progress in partial least squares structural equation modeling use in marketing research in the last decade
Sarstedt, Marko
;
Hair, Joseph F.
;
Pick, Mandy
; …
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 1035-1064
Persistent link: https://www.econbiz.de/10013186912
Saved in:
2
MKTG13 : principles of marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
2021
-
Sudent edition
Persistent link: https://www.econbiz.de/10013262747
Saved in:
3
Absatzwirtschaft für Einsteiger
Huber, Frank
;
Schneider, Sebastian
-
2020
-
16. Auflage
Persistent link: https://www.econbiz.de/10012420481
Saved in:
4
Marketing and branding in family business : assessing the landscape and charting a path forward
Binz Astrachan, Claudia
;
Prügl, Reinhard
;
Hair, Joseph F.
- In:
Journal of family business strategy
10
(
2019
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10012061005
Saved in:
5
Innovatoren als attraktives Kundensegment für die Vermarktung von Smartphones : die Relevanz von Consumer Innovativeness für Preisfairness, Brand Love und Word-of-Mouth-Intention
Huber, Frank
;
Schneider, Sebastian
;
Stein, Martin
-
2019
Persistent link: https://www.econbiz.de/10012003991
Saved in:
6
Star marketer's impact on the market strategy choice
Vlašić, Goran
;
Hair, Joseph F.
;
Krupka, Zoran
- In:
Management : journal of contemporary management issues
22
(
2017
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012144799
Saved in:
7
Absatzwirtschaft für Einsteiger
Huber, Frank
;
Schneider, Sebastian
-
2017
-
13. Auflage
Persistent link: https://www.econbiz.de/10011753628
Saved in:
8
Heresies and sacred cows in scholarly marketing publications
Babin, Barry J.
;
Griffin, Mitch
;
Hair, Joseph F.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3133-3138
Persistent link: https://www.econbiz.de/10011507955
Saved in:
9
Absatzwirtschaft für Einsteiger
Huber, Frank
;
Appelmann, Eva
;
Schneider, Sebastian
-
2016
-
12. Auflage
Persistent link: https://www.econbiz.de/10011574021
Saved in:
10
Absatzwirtschaft für Einsteiger
Huber, Frank
;
Meyer, Frederik
;
Appelmann, Eva
-
2015
-
11. Auflage
Persistent link: https://www.econbiz.de/10011401168
Saved in:
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