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language:"eng"
~language:"deu"
~person:"Mogaji, Emmanuel"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz im Buch"
~type_genre:"Fallstudie"
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Konsumentenverhalten
Marketing
4
Bekleidungsindustrie
3
Clothing industry
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Consumer behaviour
3
Developing countries
3
Emerging economies
3
Entwicklungsländer
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Fashion
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Fashion marketing
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Introduction
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Mogaji, Emmanuel
Bosah, Genevieve
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Brooksworth, Frederica
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Halfmann, Marion
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Schneider, Willy
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Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
2
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
1
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ECONIS (ZBW)
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Fashion marketing in emerging economies : an introduction
Brooksworth, Frederica
;
Mogaji, Emmanuel
;
Bosah, Genevieve
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 3-20)
.
2023
Persistent link: https://www.econbiz.de/10013543042
Saved in:
2
Brand, consumer and sustainability perspectives in fashion marketing : conclusion and research agenda
Brooksworth, Frederica
;
Mogaji, Emmanuel
;
Bosah, Genevieve
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 267-278)
.
2023
Persistent link: https://www.econbiz.de/10013543251
Saved in:
3
Fashion marketing in emerging economies volume II : South American, Asian and African perspectives
Brooksworth, Frederica
;
Mogaji, Emmanuel
;
Bosah, Genevieve
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 3-16)
.
2023
Persistent link: https://www.econbiz.de/10013543338
Saved in:
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