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Search: subject_exact:"Marketing"
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Marketing
13,629
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marketing
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586
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579
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543
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254
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Kotler, Philip
171
Sheth, Jagdish N.
46
Armstrong, Gary
38
Kerin, Roger A.
36
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35
McDonald, Malcolm
33
Gyulavári, Tamás
31
Keszey, Tamara
31
Ferrell, Odies C.
29
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28
Bauer, András
28
Gáti, Mirkó
28
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28
Leeflang, Peter
27
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27
Kenesei, Zsófia
26
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26
Fill, Chris
25
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25
Horváth, Dóra
25
Irwin, Scott H.
25
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24
Tadajewski, Mark
24
Hartley, Steven W.
23
Neulinger, Ágnes
23
Berács, József
22
Brown, Stephen
22
Grewal, Dhruv
22
Keller, Kevin Lane
22
Franses, Philip Hans
21
Jobber, David
21
Kolos, Krisztina
21
Lovelock, Christopher H.
21
Malhotra, Naresh K.
21
Blythe, Jim
19
Hanssens, Dominique M.
19
Kitchen, Philip J.
19
Palmer, Adrian
19
Rubóczky, István
19
Simon, Judit
19
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American Marketing Association
85
University of Western Sydney
23
Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization
20
Edward Elgar Publishing
19
HAL
19
WorldFish Center, Consultative Group on International Agricultural Research (CGIAR)
15
OECD
14
Florida Atlantic University
12
IGI Global
11
Springer International Publishing
11
Academy of Marketing Science
10
Chartered Institute of Marketing
10
National Bureau of Economic Research
10
Springer Fachmedien Wiesbaden
10
NetLibrary, Inc
9
College of Law and Business
8
School of Marketing and International Business
8
College of Business
7
European Society for Opinion and Marketing Research
7
Harvard Graduate School of Business Administration
7
Université Paris-Dauphine
7
American Management Association
6
University of Stellenbosch. Faculty of Economic and Management Sciences. Graduate School of Business.
6
Erasmus Research Institute of Management
5
European Association for Industrial Marketing Research
5
European Marketing Academy
5
Faculteit Economie en Bedrijfskunde, Universiteit Gent
5
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
5
International Food Policy Research Institute (IFPRI)
5
USA / Department of Agriculture
5
AMACOM
4
Center for Agricultural and Rural Development (CARD), Iowa State University
4
Department of Economics, Oxford University
4
Econometrisch Instituut <Rotterdam>
4
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
4
Food and Agriculture Organization (FAO), United Nations
4
Information Resources Management Association
4
Logos Verlag Berlin
4
Walter de Gruyter GmbH & Co. KG
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
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Journal of business research : JBR
163
SpringerLink / Bücher
138
Industrial marketing management : the international journal for industrial and high-tech firms
111
European journal of marketing : EJM
80
Journal of marketing education : JME
78
Journal of marketing management : MM
74
Management science : journal of the Institute for Operations Research and the Management Sciences
65
Journal of marketing
62
Marketing theory
62
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
54
Journal of historical research in marketing
52
Journal of macromarketing
51
Springer eBook Collection
48
Marketing intelligence & planning
46
Journal of business-to-business marketing
44
Staff Paper
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Journal of strategic marketing
40
The journal of business & industrial marketing
37
Journal of business ethics : JOBE
36
Journal of research in marketing and entrepreneurship : JRME
36
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
35
Journal of Islamic marketing : JIMA
33
AMS review : official publication of the Academy of Marketing Science
32
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
32
Springer eBook Collection / Business and Economics
32
Premier reference source
30
The marketing review
30
Journal of marketing research : JMR
27
Springer eBook Collection / Business and Management
27
Foundations and trends in marketing : FTMKT
26
Australasian marketing journal
25
Business horizons
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Journal of advertising research
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
Edward Elgar E-Book Archive
22
International journal of wine business research : IJWBR
22
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ECONIS (ZBW)
10,043
USB Cologne (EcoSocSci)
2,864
BASE
1,316
RePEc
225
EconStor
186
OLC EcoSci
62
USB Cologne (business full texts)
43
Other ZBW resources
20
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4
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91
Overview of the fruit and vegetable sector in Eurasian economic union countries
FAO
-
2023
Persistent link: https://www.econbiz.de/10014475412
Saved in:
92
Retail or consumer responsibility? : reflections on food waste and food prices among deal-prone consumers and market actors
Aschemann-Witzel, Jessica
;
Randers, Louise
;
Pedersen, …
- In:
Business strategy and the environment
32
(
2023
)
4
,
pp. 1513-1528
Persistent link: https://www.econbiz.de/10014328795
Saved in:
93
Digital transformation and marketing : a systematic and thematic literature review
Cioppi, Marco
;
Curina, Ilaria
;
Francioni, Barbara
; …
- In:
Italian journal of marketing : ITJM
2023
(
2023
)
2
,
pp. 207-288
Persistent link: https://www.econbiz.de/10014330944
Saved in:
94
Brand communication and the mass vaccination center : stadium, team and community perspectives
Sears, Jackson
;
Cianfrone, Beth A.
;
Kellison, Timothy B.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10014331363
Saved in:
95
Fans' perceptions of pro-environmental sustainability initiatives in sport and triple bottom line benefits
Cayolla, Ricardo Roseira
;
Escadas, Marco
;
Biscaia, Rui
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 395-421
Persistent link: https://www.econbiz.de/10014331420
Saved in:
96
To disclose or not disclose, is no longer the question : effect of AI-disclosed brand voice on brand authenticity and attitude
Kirkby, Alexandra
;
Baumgarth, Carsten
;
Henseler, Jörg
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1108-1122
Persistent link: https://www.econbiz.de/10014334406
Saved in:
97
Heuristic pricing rules not requiring knowledge of the price response function
Gahler, Daniel
;
Hruschka, Harald
- In:
Review of managerial science : RMS
17
(
2023
)
7
,
pp. 2325-2347
Persistent link: https://www.econbiz.de/10014335776
Saved in:
98
The role of marketing in new ventures : How marketing activities should be organized in firms’ infancy
Fürst, Andreas
;
Gabrielsson, Mika
;
Gabrielsson, Peter
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 966-989
Persistent link: https://www.econbiz.de/10014336038
Saved in:
99
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
100
Inclusive innovation in agricultural value chains : lessons from use of a systems approach in diverse settings
Horton, Douglas
;
Devaux, André
;
Bernet, Thomas
; …
- In:
Innovation and development : RIAD
13
(
2023
)
3
,
pp. 517-539
Persistent link: https://www.econbiz.de/10014438532
Saved in:
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