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language:"eng"
~language:"fra"
~language:"srp"
~person:"Anderson, James C."
~person:"Foroudi, Mohammad Mahdi"
~person:"Hinson, Robert"
~type_genre:"Book section"
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Anderson, James C.
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Adeola, Ogechi
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Marinov, Marin A.
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Building corporate identity, image and reputation in the digital era
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Kellogg on branding : the marketing faculty of the Kellogg School of Management
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Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
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1
Corporate identity : definition and component
Foroudi, Mohammad Mahdi
;
Foroudi, Pantea
;
Balmer, John M.T.
- In:
Building corporate identity, image and reputation in …
,
(pp. 11-74)
.
2022
Persistent link: https://www.econbiz.de/10012609368
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2
Managing marketing competencies : a framework for understanding antecedents of marketing capability and its relation to company's core competencies
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Hafeez, Khalid
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 75-112)
.
2022
Persistent link: https://www.econbiz.de/10012609370
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3
Value co-creation behaviour : antecedents and consequences
Alqayed, Yousef
;
Foroudi, Pantea
;
Dennis, Charles
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 218-259)
.
2022
Persistent link: https://www.econbiz.de/10012609394
Saved in:
4
Marketing communications and brand development : an introduction
Adeola, Ogechi
;
Hinson, Robert
;
Sakkthivel, A. M.
- In:
Marketing Communications and Brand Development in …
,
(pp. 3-15)
.
2022
Persistent link: https://www.econbiz.de/10013274175
Saved in:
5
Marketing communications and brand development in a changing world : introduction, issues, and perspectives
Adeola, Ogechi
;
Hinson, Robert
;
Sakkthivel, A. M.
- In:
Marketing Communications and Brand Development in …
,
(pp. 3-21)
.
2022
Persistent link: https://www.econbiz.de/10013280158
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6
Ethical social media marketing in Africa
Hinson, Robert
;
Twum, Kojo Kakra
;
Arhin, Eugene
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 17-39)
.
2022
Persistent link: https://www.econbiz.de/10013282674
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7
Organizational environment and SME marketing practices in an emerging economy
Hinson, Robert
;
Dadzie, Kofi Q.
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 434-449)
.
2011
Persistent link: https://www.econbiz.de/10008822507
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8
Entrepreneurship marketing
Hinson, Robert
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 13-29)
.
2011
Persistent link: https://www.econbiz.de/10008822553
Saved in:
9
Brand strategy for business markets
Anderson, James C.
;
Carpenter, Gregory S.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 169-185)
.
2005
Persistent link: https://www.econbiz.de/10003285377
Saved in:
10
Managing market offerings in business markets
Anderson, James C.
;
Carpenter, Gregory S.
;
Narus, James A.
- In:
Kellogg on marketing
,
(pp. 330-365)
.
2001
Persistent link: https://www.econbiz.de/10001612997
Saved in:
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