Managing market offerings in business markets
James C. Anderson, Gregory S. Carpenter, and James A. Narus
| Year of publication: |
2001
|
|---|---|
| Authors: | Anderson, James C. ; Carpenter, Gregory S. ; Narus, James A. |
| Published in: |
Kellogg on marketing. - New York : J. Wiley & Sons, ISBN 0-471-35399-X. - 2001, p. 330-365
|
| Subject: | Marketing | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001612997