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language:"eng"
~language:"fra"
~language:"srp"
~person:"Anderson, James C."
~person:"Foroudi, Mohammad Mahdi"
~type_genre:"Book section"
~type_genre:"Textbook"
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Anderson, James C.
Foroudi, Mohammad Mahdi
Kotler, Philip
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16
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Building corporate identity, image and reputation in the digital era
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Kellogg on branding : the marketing faculty of the Kellogg School of Management
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Kellogg on marketing
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Corporate identity : definition and component
Foroudi, Mohammad Mahdi
;
Foroudi, Pantea
;
Balmer, John M.T.
- In:
Building corporate identity, image and reputation in …
,
(pp. 11-74)
.
2022
Persistent link: https://www.econbiz.de/10012609368
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2
Managing marketing competencies : a framework for understanding antecedents of marketing capability and its relation to company's core competencies
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Hafeez, Khalid
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 75-112)
.
2022
Persistent link: https://www.econbiz.de/10012609370
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3
Value co-creation behaviour : antecedents and consequences
Alqayed, Yousef
;
Foroudi, Pantea
;
Dennis, Charles
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 218-259)
.
2022
Persistent link: https://www.econbiz.de/10012609394
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Business market management : understanding, creating, and delivering value
Anderson, James C.
;
Narus, James A.
;
Narayandas, Das
-
2009
-
3. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003684257
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5
Brand strategy for business markets
Anderson, James C.
;
Carpenter, Gregory S.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 169-185)
.
2005
Persistent link: https://www.econbiz.de/10003285377
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6
Managing market offerings in business markets
Anderson, James C.
;
Carpenter, Gregory S.
;
Narus, James A.
- In:
Kellogg on marketing
,
(pp. 330-365)
.
2001
Persistent link: https://www.econbiz.de/10001612997
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