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Hanssens, Dominique M.
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Continuing to broaden the marketing concept : making the world a better place
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Handbook of research on customer equity in marketing
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The future of management in an AI world : redefining purpose and strategy in the Fourth Industrial Revolution
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Market response models for social marketing causes
Hanssens, Dominique M.
- In:
Continuing to broaden the marketing concept : making …
,
(pp. 87-96)
.
2020
Persistent link: https://www.econbiz.de/10012320469
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AI, marketing science and sustainable profit growth
Hanssens, Dominique M.
- In:
The future of management in an AI world : redefining …
,
(pp. 151-163)
.
2020
Persistent link: https://www.econbiz.de/10012183574
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Word-of-mouth and marketing effects on customer equity
Hanssens, Dominique M.
;
Villanueva, Julian
;
Yoo, Shijin
- In:
Handbook of research on customer equity in marketing
,
(pp. 178-198)
.
2015
Persistent link: https://www.econbiz.de/10010483487
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