Market response models for social marketing causes
Year of publication: |
2020
|
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Authors: | Hanssens, Dominique M. |
Published in: |
Continuing to broaden the marketing concept : making the world a better place. - Bingley, UK : Emerald Publishing, ISBN 978-1-78754-825-1. - 2020, p. 87-96
|
Subject: | Market | response | marketing modeling | alcohol | narcotics | quantitative marketing | marketing analytics | Social Marketing | Social marketing | Marketing | Marktforschung | Market research | Marketingtheorie | Marketing theory |
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