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language:"eng"
~language:"fra"
~language:"srp"
~person:"Melewar, T. C."
~subject:"Brand management"
~type_genre:"Aufsatz in Zeitschrift"
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Brand management
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Melewar, T. C.
Wooliscroft, Ben
4
Botzenhardt, Florian
3
Conejo, Francisco
3
Abratt, Russell
2
Avdulaj, Jonida
2
Balmer, John M. T.
2
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Eliaz, Kfir
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Fay, Daniel L.
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Ferdinand, Hans-Michael
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Freitas, Bruno Duarte Abreu
2
Garner, Benjamin
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Gaski, John F.
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Ko, Eunju
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Kreicbergs, Toms
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Melanthiou, Yioula
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European journal of marketing : EJM
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The marketing review
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ECONIS (ZBW)
4
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1
Place/nation branding and marketing : rethinking synergies and relations
Foroudi, Pantea
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
116
(
2020
),
pp. 595-596
Persistent link: https://www.econbiz.de/10012257660
Saved in:
2
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
3
Investigating the strategic marketing significance of brand love in developing and nurturing consumer-brand relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
Saved in:
4
Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
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