Place/nation branding and marketing : rethinking synergies and relations
Pantea Foroudi, Charles Dennis, T.C. Melewar
| Year of publication: |
2020
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|---|---|
| Authors: | Foroudi, Pantea ; Dennis, Charles ; Melewar, T. C. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 116.2020, p. 595-596
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| Subject: | Marketing | Markenführung | Brand management | Synergie | Synergy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.05.047 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012257660