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language:"eng"
~language:"fra"
~person:"Brown, Stephen"
~person:"Gbadamosi, Ayantunji"
~person:"Homburg, Christian"
~type:"article"
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Brown, Stephen
Gbadamosi, Ayantunji
Homburg, Christian
Leeflang, Peter
18
Laczniak, Gene R.
15
Layton, Roger A.
15
Lim, Weng Marc
15
Kotler, Philip
14
Shultz, Clifford J.
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Vrontis, Demetris
14
Irwin, Scott H.
13
Tadajewski, Mark
13
Hanssens, Dominique M.
12
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12
Kumar, V.
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Morgan, Neil A.
12
Keszey, Tamara
11
Miles, Morgan P.
11
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10
Jones, Rosalind
10
Malshe, Avinash
10
Adeola, Ogechi
9
Carson, David
9
Crittenden, Victoria Lynn
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Dholakia, Nikhilesh
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Ferrell, Odies C.
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Gyulavári, Tamás
9
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9
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Journal of marketing management : MM
3
Perspektiven der marktorientierten Unternehmensführung : Arbeiten aus dem Institut für Marktorientierte Unternehmensführung der Universität Mannheim
3
Contemporary issues in marketing : principles and practice
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1
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Marketing strategy organization and implementation
1
Memorable customer experiences : a research anthology
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Structure and dynamics of the German Mittelstand
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ECONIS (ZBW)
24
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1
Where are we on diversity, equity, and inclusion? : a million-dollar question
Gbadamosi, Ayantunji
- In:
Critical perspectives on diversity, equity, and …
,
(pp. 1-16)
.
2022
Persistent link: https://www.econbiz.de/10013382173
Saved in:
2
Inclusion of people with disabilities in marketing : a paradigm shift
Sani, Kareem F.
;
Gbadamosi, Ayantunji
- In:
Critical perspectives on diversity, equity, and …
,
(pp. 75-99)
.
2022
Persistent link: https://www.econbiz.de/10013382204
Saved in:
3
Marketing : the paradigm shift
Gbadamosi, Ayantunji
- In:
Contemporary issues in marketing : principles and practice
,
(pp. 3-31)
.
2019
Persistent link: https://www.econbiz.de/10012134029
Saved in:
4
Marketing ethics, green and sustainable marketing
Gbadamosi, Ayantunji
- In:
Contemporary issues in marketing : principles and practice
,
(pp. 185-218)
.
2019
Persistent link: https://www.econbiz.de/10012134045
Saved in:
5
Marketing (as) rhetoric : paradigms, provocations, and perspectives
Brown, Stephen
;
Hackley, Christopher E.
;
Hunt, Shelby D.
; …
- In:
Journal of marketing management : MM
34
(
2018
)
15/16
,
pp. 1336-1378
Persistent link: https://www.econbiz.de/10011988070
Saved in:
6
Once upon a market dreary : the prescient marketing principles of Edgar Allan Poe
Brown, Stephen
;
McGowan, Pauric
- In:
Journal of marketing management : MM
34
(
2018
)
15/16
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10011988073
Saved in:
7
Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
8
Stanley Hollander's T-shirt test : where marketing history meets psychogeography
Brown, Stephen
- In:
Journal of historical research in marketing
9
(
2017
)
1
,
pp. 2-16
Persistent link: https://www.econbiz.de/10011697048
Saved in:
9
Confessions of a radical reactionary : rhetoric and reality
Brown, Stephen
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 858-872
Persistent link: https://www.econbiz.de/10011746438
Saved in:
10
The contingent roles of R&D-sales versus R&D-marketing cooperation in new-product development of business-to-business firms
Homburg, Christian
;
Alavi, Sascha
;
Rajab, Thomas
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 212-230
Persistent link: https://www.econbiz.de/10011671985
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