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language:"eng"
~language:"fra"
~person:"Gbadamosi, Ayantunji"
~person:"Homburg, Christian"
~subject:"Marketingtheorie"
~subject:"Theory"
~type_genre:"Book section"
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Marketing : the paradigm shift
Gbadamosi, Ayantunji
- In:
Contemporary issues in marketing : principles and practice
,
(pp. 3-31)
.
2019
Persistent link: https://www.econbiz.de/10012134029
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