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~language:"fra"
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Structure and dynamics of the German Mittelstand
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Ethics in marketing : international cases and perspectives
Murphy, Patrick E.
;
Laczniak, Gene R.
;
Harris, Fiona
-
2017
-
Second edition
Persistent link: https://www.econbiz.de/10011586737
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Ethics in marketing : international cases and perspectives
Murphy, Patrick E.
;
Laczniak, Gene R.
;
Prothero, Andrea
-
2012
Persistent link: https://www.econbiz.de/10009491926
Saved in:
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Marketing in the German Mittelstand - findings from case studies
Homburg, Christian
;
Karlshaus, Jan Thido
;
Zeipel, Annette
- In:
Structure and dynamics of the German Mittelstand
,
(pp. 135-157)
.
1999
Persistent link: https://www.econbiz.de/10001447070
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