//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~language:"nor"
~person:"Blythe, Jim"
~person:"Brown, Stephen"
~person:"Hair, Joseph F."
~person:"Lindgreen, Adam"
~subject:"Betriebswirtschaftslehre"
~subject:"Marktforschung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Betriebswirtschaftslehre
Marktforschung
Marketing
106
Marketing theory
21
Marketingmanagement
17
Marketing management
16
Marketingtheorie
16
Theorie
12
Theory
12
Management
8
B-to-B-Marketing
6
Business-to-business marketing
6
Market research
6
Beziehungsmarketing
5
Relationship marketing
5
USA
5
United States
5
Advertising
4
Aufsatzsammlung
4
Postmodernism
4
Bibliometrics
3
Bibliometrie
3
Brand management
3
Consumer behaviour
3
Decision making
3
Konsumentenverhalten
3
Literature
3
Problems, exercises, etc.
3
Product design
3
Produktgestaltung
3
Supply Chain Management
3
Beschaffung
2
Business economics
2
Consumer research
2
Culture vs Commerce
2
Einführung
2
Erfolgsfaktor
2
Event marketing
2
Event-Marketing
2
Ezra Pound
2
more ...
less ...
Online availability
All
Undetermined
4
Free
1
Type of publication
All
Article
5
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Glossar enthalten
1
Glossary included
1
Lehrbuch
1
Textbook
1
Language
All
English
Norwegian
Author
All
Blythe, Jim
Brown, Stephen
Hair, Joseph F.
Lindgreen, Adam
Kotler, Philip
10
Malhotra, Naresh K.
10
Hruschka, Harald
7
Birks, David F.
6
Donnelly, James H.
6
Green, Paul E.
6
Leeflang, Peter
6
Peter, Jerome Paul
6
Parsons, Leonard J.
5
Pride, William M.
5
Sheth, Jagdish N.
5
Wind, Yoram
5
Alexander, Ralph S.
4
Cross, James S.
4
Franses, Philip Hans
4
Hildebrandt, Lutz
4
Lehmann, Donald R.
4
Roberts, John H.
4
Rossi, Patricia
4
Schultz, Randall L.
4
Stremersch, Stefan
4
Wieringa, Jaap E.
4
Baumgartner, Hans
3
Beckman, Theodore N.
3
Bijmolt, Tammo H. A.
3
Boyd, Harper W.
3
Buell, Victor P.
3
Chisnall, Peter M.
3
Davidson, William R.
3
Day, Ralph L.
3
Diamantopoulos, Adamantios
3
Duncan, Delbert J.
3
Farris, Paul W.
3
Ferrell, Odies C.
3
Hackley, Christopher E.
3
Hamilton, Rebecca W.
3
Hanssens, Dominique M.
3
Hill, Richard M.
3
Hills, Gerald E.
3
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
1
Psychology & marketing
1
The journal of business & industrial marketing
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Progress in partial least squares structural equation modeling use in marketing research in the last decade
Sarstedt, Marko
;
Hair, Joseph F.
;
Pick, Mandy
; …
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 1035-1064
Persistent link: https://www.econbiz.de/10013186912
Saved in:
2
Editorial: qualitative research in business marketing management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Thornton, …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10013206341
Saved in:
3
Past, present, and future business-to-business marketing research
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Geersbro, Jens
; …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 1-4
Persistent link: https://www.econbiz.de/10011822263
Saved in:
4
Tracing the evolution of purchasing research : future trends and directions for purchasing practices
Mogre, Riccardo
;
Lindgreen, Adam
;
Hingley, Martin
- In:
The journal of business & industrial marketing
32
(
2017
)
2
,
pp. 251-257
Persistent link: https://www.econbiz.de/10011629509
Saved in:
5
Heresies and sacred cows in scholarly marketing publications
Babin, Barry J.
;
Griffin, Mitch
;
Hair, Joseph F.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3133-3138
Persistent link: https://www.econbiz.de/10011507955
Saved in:
6
Essentials of marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
2005
-
4. ed
Persistent link: https://www.econbiz.de/10001810558
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->