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language:"eng"
~language:"nor"
~person:"Homburg, Christian"
~person:"Lindgreen, Adam"
~subject:"Marketing management"
~subject:"Relationship marketing"
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Marketing management
Relationship marketing
Marketing
42
Marketingmanagement
11
Beziehungsmarketing
8
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7
B-to-B-Marketing
6
Business-to-business marketing
6
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6
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Konsumentenverhalten
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Kundenorientierung
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Industrial Marketing Management
2
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11
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Homburg, Christian
Lindgreen, Adam
Kotler, Philip
62
Armstrong, Gary
24
Kerin, Roger A.
23
Hartley, Steven W.
19
Peter, Jerome Paul
17
Keller, Kevin Lane
15
Donnelly, James H.
14
Sheth, Jagdish N.
13
Rudelius, William
12
Piercy, Nigel
10
Adeola, Ogechi
9
Vrontis, Demetris
9
Baker, Michael John
8
Boone, Louis E.
8
Doyle, Peter
8
Gbadamosi, Ayantunji
8
Hinson, Robert
8
Morgan, Neil A.
8
Ferrell, Odies C.
7
Hutt, Michael D.
7
Kitchen, Philip J.
7
Kurtz, David L.
7
Lim, Weng Marc
7
Speh, Thomas W.
7
Uslay, Can
7
Balmer, John M. T.
6
Boyd, Harper W.
6
Cravens, David W.
6
Ford, John B.
6
Grönroos, Christian
6
Hollensen, Svend
6
Hunt, Shelby D.
6
Iacobucci, Dawn
6
Jaworski, Bernard J.
6
Jobber, David
6
Jones, Rosalind
6
Lamb, Charles W.
6
Morrish, Sussie C.
6
Opresnik, Marc Oliver
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Institut für Marktorientierte Unternehmensführung Mannheim
1
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Industrial marketing management : the international journal for industrial and high-tech firms
4
Food and agricultural marketing series
1
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung Universität Mannheim
1
Journal of marketing
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Journal of the Academy of Marketing Science
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Perspektiven der marktorientierten Unternehmensführung : Arbeiten aus dem Institut für Marktorientierte Unternehmensführung der Universität Mannheim
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ECONIS (ZBW)
13
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1
Editorial: qualitative research in business marketing management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Thornton, …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10013206341
Saved in:
2
Past, present, and future business-to-business marketing research
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Geersbro, Jens
; …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 1-4
Persistent link: https://www.econbiz.de/10011822263
Saved in:
3
Citation classics from Industrial marketing management : celebrating forty-seven years of publications on business-to-business marketing management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
73
(
2018
),
pp. 1-6
Persistent link: https://www.econbiz.de/10011904649
Saved in:
4
Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
5
The future of Industrial Marketing Management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
67
(
2017
),
pp. 1-4
Persistent link: https://www.econbiz.de/10011822001
Saved in:
6
Managing Market Relationships : Methodological and Empirical Insights
Lindgreen, Adam
-
2017
Persistent link: https://www.econbiz.de/10014499624
Saved in:
7
Market orientation : transforming food and agribusiness around the customer
Lindgreen, Adam
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10010475022
Saved in:
8
Marketing management : a contemporary perspective
Homburg, Christian
;
Kuester, Sabine
;
Krohmer, Harley
-
2009
Persistent link: https://www.econbiz.de/10003744558
Saved in:
9
Configurations of marketing and sales : a taxonomy
Homburg, Christian
;
Jensen, Ove
;
Krohmer, Harley
- In:
Journal of marketing
72
(
2008
)
2
,
pp. 133-154
Persistent link: https://www.econbiz.de/10003684152
Saved in:
10
Managing market relationships : methodological and empirical insights
Lindgreen, Adam
-
2008
Persistent link: https://www.econbiz.de/10003728764
Saved in:
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