Configurations of marketing and sales : a taxonomy
Year of publication: |
2008
|
---|---|
Authors: | Homburg, Christian ; Jensen, Ove ; Krohmer, Harley |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 72.2008, 2, p. 133-154
|
Subject: | Marketing | Verkauf | Selling | Klassifikation | Classification | Marketingmanagement | Marketing management | Absatz | Sales | Vertrieb | Physical distribution |
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