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language:"eng"
~language:"pol"
~language:"ron"
~subject:"Marketingtheorie"
~type_genre:"Conference paper"
~type_genre:"Handbuch"
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1
The SAGE handbook of digital marketing
Hanlon, Annmarie
(
ed.
);
Tuten, Tracy L.
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013350348
Saved in:
2
Confessions of a radical reactionary : rhetoric and reality
Brown, Stephen
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 858-872
Persistent link: https://www.econbiz.de/10011746438
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3
Marketing as a social science - comments to Roger Layton's article: "There could be more than marketing you might have thought!"
Löbler, Helge
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 244-246
Persistent link: https://www.econbiz.de/10011596819
Saved in:
4
Let's make a start : from marketing to markets?
Maclaran, Pauline
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 247-248
Persistent link: https://www.econbiz.de/10011596820
Saved in:
5
There is more to marketing : an encore to Layton's ring cycle and the compelling case for marketing systems theory, research and management
Shultz, Clifford J.
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 257-259
Persistent link: https://www.econbiz.de/10011596826
Saved in:
6
Editorial: academy of Marketing Conference 2015 : the magic of marketing
O'Malley, Lisa
;
Lichrou, Maria
;
Patterson, Maurice
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 807-810
Persistent link: https://www.econbiz.de/10011597194
Saved in:
7
Handbook on ethics and marketing
Nill, Alexander F.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011298119
Saved in:
8
Handbook of business-to-business marketing
Lilien, Gary L.
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009492438
Saved in:
9
Handbook of qualitative research methods in marketing
Belk, Russell W.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003274205
Saved in:
10
Applied Marketing : anwendungsorientierte Marketingwissenschaft der deutschen Fachhochschulen ; mit 260 Abb. und 56 Tabellen
Kamenz, Uwe
(
ed.
)
-
2003
Persistent link: https://www.econbiz.de/10001753842
Saved in:
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