Editorial: academy of Marketing Conference 2015 : the magic of marketing
Lisa O'Malley, Maria Lichrou, Maurice Patterson
| Alternative title: | Academy of Marketing Conference 2015 |
|---|---|
| Year of publication: |
August 2016
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| Authors: | O'Malley, Lisa ; Lichrou, Maria ; Patterson, Maurice |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 32.2016, 9/10, p. 807-810
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| Subject: | Marketingtheorie | Marketing theory | Marketingmanagement | Marketing management | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2016.1193974 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011597194