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language:"eng"
~language:"pol"
~person:"Hollander, Stanley C."
~source:"econis"
~subject:"Marketingmanagement"
~type_genre:"Conference proceedings"
~type_genre:"Konferenzbeitrag"
~type_genre:"Reprint"
~type_genre:"Wörterbuch"
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Marketingmanagement
Marketing
2
Marketing management
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28.04.1985
1
Marketing theory
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Marketingtheorie
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USA
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United States
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Hollander, Stanley C.
Koschnick, Wolfgang J.
6
Govoni, Norman A. P.
2
Hennig-Thurau, Thorsten
2
Keller, Kevin Lane
2
Arnold, Todd J.
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Michigan State University
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Workshop on Historical Research in Marketing <2, 1985, East Lansing, Mich.>
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History of marketing thought ; Volume 3
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ECONIS (ZBW)
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The marketing concept : a déjà vu
Hollander, Stanley C.
-
2008
Persistent link: https://www.econbiz.de/10003644603
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Marketing in the long run : proceedings of the 2nd Workshop on Historical Research on Marketing co-sponsored by Michigan State Univ. ..., held at the Kellogg Center for Lifelong Ed...
Hollander, Stanley C.
(
contributor
)
-
1985
Persistent link: https://www.econbiz.de/10000742317
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