Marketing in the long run : proceedings of the 2nd Workshop on Historical Research on Marketing co-sponsored by Michigan State Univ. ..., held at the Kellogg Center for Lifelong Education, MSU, April 28 - 30, 1985
Year of publication: |
1985
|
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Other Persons: | Hollander, Stanley C. (contributor) |
Institutions: | Workshop on Historical Research in Marketing <2, 1985, East Lansing, Mich.> (contributor) ; Michigan State University (contributor) |
Publisher: |
East Lansing, Mich. : Dep. of Marketing and Transportation Administration, Graduate School of Business Administration |
Subject: | Marketing | Marketingmanagement | Marketing management | USA | United States | 28.04.1985 |
Extent: | XVIII, 493 S |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Sammelwerk ; Collection of articles of several authors |
Language: | English |
Notes: | Enth. 34 Beitr. |
Source: | ECONIS - Online Catalogue of the ZBW |
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