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language:"eng"
~language:"spa"
~person:"Cavusgil, Erin"
~person:"Gbadamosi, Ayantunji"
~person:"Homburg, Christian"
~person:"Leeflang, Peter"
~type_genre:"Reprint"
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Cavusgil, Erin
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Should marketing be cross-functional? : conceptual development and international empirical evidence
Krohmer, Harley
;
Homburg, Christian
;
Workman, John P.
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2009
Persistent link: https://www.econbiz.de/10003836642
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Measurement of return on marketing investment : a conceptual framework and the future of marketing metrics
Seggie, Steven H.
;
Cavusgil, Erin
;
Phelan, Steven E.
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2009
Persistent link: https://www.econbiz.de/10003836721
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3
Building models for marketing decisions : past, present and future
Leeflang, Peter
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Wittink, Dick R.
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2009
Persistent link: https://www.econbiz.de/10003794765
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