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language:"eng"
~language:"spa"
~person:"Gbadamosi, Ayantunji"
~person:"Homburg, Christian"
~person:"Leeflang, Peter"
~type_genre:"Reprint"
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Should marketing be cross-functional? : conceptual development and international empirical evidence
Krohmer, Harley
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Homburg, Christian
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Workman, John P.
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2009
Persistent link: https://www.econbiz.de/10003836642
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Building models for marketing decisions : past, present and future
Leeflang, Peter
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Wittink, Dick R.
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2009
Persistent link: https://www.econbiz.de/10003794765
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