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language:"eng"
~language:"spa"
~person:"Kitchen, Philip J."
~source:"econis"
~subject:"Generation X, Y, Z"
~subject:"Grey market"
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Journal of business strategy
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Working paper / Department of Commerce, College of Business, Massey University
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Marketing communications in a post-modern world
Kitchen, Philip J.
;
Proctor, Tony
- In:
Journal of business strategy
36
(
2015
)
5
,
pp. 34-42
Persistent link: https://www.econbiz.de/10011504054
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2
Globalization, integration and gray marketing : marketing communications in New Zealand
Kitchen, Philip J.
;
Eagle, Lynne C.
-
2001
Persistent link: https://www.econbiz.de/10001650592
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