Marketing communications in a post-modern world
Year of publication: |
2015
|
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Authors: | Kitchen, Philip J. ; Proctor, Tony |
Published in: |
Journal of business strategy. - Bingley : Emerald, ISSN 0275-6668, ZDB-ID 605131-5. - Vol. 36.2015, 5, p. 34-42
|
Subject: | Postmodernism | Marketing communications | Segmentation | Generation X, Y, Z | Environmental trends | Integrated communications | Market research | Macro/micro issues | Marketing | Marketingmanagement | Marketing management | Kommunikation | Communication | USA | United States | Theorie | Theory |
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