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language:"eng"
~language:"spa"
~source:"econis"
~subject:"Betriebswirtschaftslehre"
~subject:"Electronic Commerce"
~type_genre:"Glossar enthalten"
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Betriebswirtschaftslehre
Electronic Commerce
Marketing
102
Marketingmanagement
48
Marketing management
47
Theorie
34
Theory
34
Marketing theory
18
Marketingtheorie
18
USA
18
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18
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9
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9
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8
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6
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6
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5
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5
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5
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4
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3
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2
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Bearden, William O.
1
Cox, Barbara G.
1
Dholakia, Nikhilesh
1
Dholakia, Ruby R.
1
Fisher, Robert J.
1
Fritz, Wolfgang
1
Ingram, Thomas N.
1
Jaworski, Bernard J.
1
Jentz, Gaylord A.
1
Keller, Kevin Lane
1
Koelzer, William
1
Kotler, Philip
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LaForge, Raymond W.
1
Miller, Roger LeRoy
1
Mohammed, Rafi A.
1
Mundorf, Norbert
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Napier, H. Albert
1
Paddison, Gordon J.
1
Rivers, Ollie N.
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Wagner, Stuart W.
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McGraw-Hill/Irwin series in marketing
1
NetEffect Series: job skills
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ECONIS (ZBW)
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1
Creating a winning e-business
Napier, H. Albert
;
Rivers, Ollie N.
;
Wagner, Stuart W.
-
2006
-
2. ed.
Persistent link: https://www.econbiz.de/10003314663
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2
Marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2006
-
12. ed.
Persistent link: https://www.econbiz.de/10013474938
Saved in:
3
Marketing : principles & perspectives
Bearden, William O.
;
Ingram, Thomas N.
;
LaForge, Raymond W.
-
2004
-
4. ed, international ed.
Persistent link: https://www.econbiz.de/10001700495
Saved in:
4
Internet marketing : building advantage in the networked economy
Mohammed, Rafi A.
;
Fisher, Robert J.
;
Jaworski, Bernard J.
-
2004
-
2. ed
Persistent link: https://www.econbiz.de/10001878062
Saved in:
5
Internet marketing
Cox, Barbara G.
;
Koelzer, William
-
2004
Persistent link: https://www.econbiz.de/10001663556
Saved in:
6
Global e-commerce and online marketing : watching the evolution
Dholakia, Nikhilesh
(
contributor
); …
-
2002
Persistent link: https://www.econbiz.de/10001535293
Saved in:
7
Marketing and e-commerce : the online legal environment
Miller, Roger LeRoy
;
Jentz, Gaylord A.
-
2002
Persistent link: https://www.econbiz.de/10001574392
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