Marketing : principles & perspectives
William O. Bearden; Thomas N. Ingram; Raymond W. LaForge
| Year of publication: |
c 2004 [ersch.] 2003 ; 4. ed, international ed.
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|---|---|
| Authors: | Bearden, William O. ; Ingram, Thomas N. ; LaForge, Raymond W. |
| Publisher: |
New York, NY [u.a.] : McGraw-Hill/Irwin |
| Subject: | Marketing | Theorie | Theory | USA | United States | Betriebswirtschaftslehre | Business economics |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] |
| Extent: | XL, 596 S Ill., graph. Darst., Kt 28 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Includes bibliographical references and indexes |
| ISBN: | 0-07-286057-X ; 0-07-121430-5 ; 0-07-253909-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001700495