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language:"eng"
~language:"spa"
~source:"econis"
~subject:"Entrepreneurship"
~subject:"Relationship marketing"
~type:"article"
~type_genre:"Aufsatz im Buch"
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Handbook of relationship marketing
4
Developing digital marketing : relationship perspectives
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Does marketing need reform? : fresh perspectives on the future
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Entrepreneurship and enterprise development in Africa
2
Entrepreneurship marketing : principles and practice of SME marketing
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The Oxford handbook of entrepreneurship
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The SAGE handbook of marketing theory
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Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
2
A general perspective
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A holistic approach to machine tool innovation
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Building corporate identity, image and reputation in the digital era
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Digital Business in Africa : Social Media and Related Technologies
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Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
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Entrepreneurial Rise in the Middle East and North Africa : The Influence of Quadruple Helix on Technological Innovation
1
Fundamentals of marketing research ; Vol. 3
1
Fuzzy methods for customer relationship management and marketing : applications and classifications
1
Fuzzy optimization and multi-criteria decision making in digital marketing
1
Global logistics : new directions in supply chain management
1
HRM and marketing orientation in the new era
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Handbook of hospitality marketing management
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Handbook of quantitative supply chain analysis : modeling in the e-business era
1
Handbook of research on customer equity in marketing
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Handbook of research on strategic management in small and medium enterprises
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Handbook on business information systems
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Inside marketing : practices, ideologies, devices
1
Internet-Marketing : Perspektiven und Erfahrungen aus Deutschland und den USA
1
Leadership and management in pharmacy practice
1
Marketing accountability for marketing and non-marketing outcomes
1
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
New perspectives on critical marketing and consumer society
1
New technology-based firms in the new millennium ; Vol. 2
1
Organizational mindset of entrepreneurship : exploring the co-creation pathways of structural change and innovation
1
Perspektiven der marktorientierten Unternehmensführung : Arbeiten aus dem Institut für Marktorientierte Unternehmensführung der Universität Mannheim
1
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
1
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
1
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
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Discovering brand naming strategies used by black-owned FMCG-SMMEs in the province of KwaZulu-Natal, South Africa
Kunene, Lindiwe Nqobile
;
Phiri, Maxwell Agabu
;
Mbhele, …
- In:
Entrepreneurship and enterprise development in Africa
,
(pp. 54-79)
.
2024
Persistent link: https://www.econbiz.de/10014517750
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Selling by persuading : the rhetoric of student entrepreneurs on social media
Coker, Wincharles
- In:
Entrepreneurship and enterprise development in Africa
,
(pp. 80-93)
.
2024
Persistent link: https://www.econbiz.de/10014517795
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3
AI and new forms of market interaction to enhance customer experience : a management perspective
Pugna, Irina-Bogdana
;
Popescu, Ioana-Cecilia
- In:
Reshaping Power Dynamics Between Sustainable Growth and …
,
(pp. 35-47)
.
2024
Persistent link: https://www.econbiz.de/10014555814
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Becoming a fashion blogger entrepreneur : the case of Chiara Ferragni
Bazaki, Eirini
;
Cedrola, Elena
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 91-116)
.
2023
Persistent link: https://www.econbiz.de/10013542134
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An assessment of customer experience concept : looking back to move forward
Zha, Dongmei
;
Marvi, Reza
;
Foroudi, Pantea
;
Dennis, Charles
- In:
Building corporate identity, image and reputation in …
,
(pp. 260-288)
.
2022
Persistent link: https://www.econbiz.de/10012609400
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Africa's digital marketplace : the role of social media in customer engagement
Adeola, Ogechi
;
Edeh, Jude Ndubuisi
;
Evans, Olaniyi
; …
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 145-168)
.
2022
Persistent link: https://www.econbiz.de/10013282698
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7
Entrepreneurial marketing in Jordanian SMEs : initiatives and challenges
Al-Weshah, Ghazi
;
Kakeesh, Dana
;
Alhammad, Fawwaz
- In:
Entrepreneurial Rise in the Middle East and North …
,
(pp. 67-91)
.
2022
Persistent link: https://www.econbiz.de/10013257559
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Customer feedback metrics for marketing accountability
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Marketing accountability for marketing and …
,
(pp. 49-74)
.
2021
Persistent link: https://www.econbiz.de/10012653774
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The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
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10
Entrepreneurship education and digital marketing : what does the future hold?
Ratten, Vanessa
;
Rashid, Sumayya
- In:
Developing digital marketing : relationship perspectives
,
(pp. 87-101)
.
2021
Persistent link: https://www.econbiz.de/10012585842
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