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language:"eng"
~language:"spa"
~subject:"USA"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliografie enthalten"
~type_genre:"Reprint"
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Does marketing need reform? : fresh perspectives on the future
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After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
History of marketing thought ; Volume 3
5
After sixty : marketing to baby boomers reaching their big transition years
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Changing the course of marketing : alternative paradigms for widening marketing theory
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A - N
1
A general perspective
1
Advances in Islamic finance, marketing, and management : an Asian perspective
1
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
1
Antitrust and regulation : essays in memory of John J. McGowan
1
Assessing the extent of China's marketization
1
Brand management ; Vol. 1
1
Business information systems workshops : BIS 2013 international workshops, Poznań, Poland, June 19-20, 2013 ; revised papers
1
Cambridge studies in the history of mass communications
1
Closed-loop supply chains : new developments to improve the sustainability of business practices
1
Clusters in urban and regional development
1
Competitive intelligence 2.0 : organization, innovation and territory
1
Connected marketing : the viral, buzz and word of mouth revolution
1
Contemporary research in e-marketing ; 2
1
Creating competitive markets : the politics of regulatory reform
1
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Economics, welfare policy and the history of economic thought : essays in honour of Arnold Heertje
1
Emerging trends in business : an interdisciplinary approach
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Entwicklungen in Produktionswissenschaft und Technologieforschung : Festschrift für Professor Dieter Specht
1
Experimental and behavioral economics
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Global perspectives on contemporary marketing education
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Handbook of health economics ; Volume two
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1
Critical perspectives on diversity, equity, and inclusion in marketing : the case of business schools in the United States
Koku, P. Sergius
- In:
Critical perspectives on diversity, equity, and …
,
(pp. 142-153)
.
2022
Persistent link: https://www.econbiz.de/10013382324
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2
Goddesses of the household : Martha Van Rensselaer and the role of home economics in marketing theory
Zuckerman, Mary Ellen
- In:
The Routledge companion to marketing and feminism
,
(pp. 17-30)
.
2022
Persistent link: https://www.econbiz.de/10014474303
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3
Creating the critical consumer : Helen Woodward and Hazel Kyrk on self-determination and the good life
Tadajewski, Mark
- In:
The Routledge companion to marketing and feminism
,
(pp. 31-44)
.
2022
Persistent link: https://www.econbiz.de/10014474306
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4
Marketing education and patriarchal acculturation : the rhetorical work of women's advertising clubs, 1926-1940
Wills, Jeanie
- In:
The Routledge companion to marketing and feminism
,
(pp. 59-71)
.
2022
Persistent link: https://www.econbiz.de/10014474311
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5
Implementation of marketing innovation at PT. Pegadaian in the revolutionary 4.0
Sugiat, M.A.
;
Sudiana, K.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 168-171)
.
2020
Persistent link: https://www.econbiz.de/10012226341
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6
Sharing economy and applications : business and marketing perspective
Pinarbasi, Fatih
- In:
Networked business models in the circular economy
,
(pp. 82-102)
.
2020
Persistent link: https://www.econbiz.de/10012135943
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7
Environmental marketing and education
Sinha, Kunal
;
Sahedo, S. N.
- In:
Green consumerism : perspectives, sustainability, and …
,
(pp. 285-304)
.
2019
Persistent link: https://www.econbiz.de/10012000427
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8
Marketing and humanity : an introduction
Krishen, Anjala S.
;
Berezan, Orie
- In:
Marketing and humanity : discourses in the real world
,
(pp. 2-7)
.
2019
Persistent link: https://www.econbiz.de/10012001356
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9
All's not well on the marketing frontlines : understanding the challenges of Adverse Technology-Consumer Interactions
Dholakia, Utpal
- In:
Marketing in a digital world
,
(pp. 121-140)
.
2019
Persistent link: https://www.econbiz.de/10012123422
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10
Marketing : the paradigm shift
Gbadamosi, Ayantunji
- In:
Contemporary issues in marketing : principles and practice
,
(pp. 3-31)
.
2019
Persistent link: https://www.econbiz.de/10012134029
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