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language:"eng"
~language:"und"
~subject:"Konsumentenverhalten"
~subject:"Theorie"
~type_genre:"Graue Literatur"
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1
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ECONIS (ZBW)
174
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81
On the simple economics of advertising, marketing, and product design
Johnson, Justin P.
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10001920902
Saved in:
82
Raising consumers : children and the American mass market in the early twentieth century
Jacobson, Lisa
-
2004
Persistent link: https://www.econbiz.de/10001945406
Saved in:
83
The effect of interpersonal influence within virtual communities
Munoz, Caroline
-
2003
Persistent link: https://www.econbiz.de/10002654965
Saved in:
84
Measuring short- and long-run promotional effectiveness on scanner data using persistence modeling
Dekimpe, Marnik G.
;
Hanssens, Dominique M.
;
Nijs, Vincent R.
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828619
Saved in:
85
Deriving dynamic marketing effectiveness from econometric time series models
Horváth, Csilla
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001812014
Saved in:
86
"Marketing theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001752829
Saved in:
87
Product innovation and product innovation marketing : theory and microeconometric evidence
Kaiser, Ulrich
-
2003
Persistent link: https://www.econbiz.de/10001770421
Saved in:
88
Personalization of the web interface
Wood, Natalie T.
-
2002
Persistent link: https://www.econbiz.de/10002654954
Saved in:
89
Marketing externalities and market development
Emran, M. Shahe
;
Shilpi, Forhad Jahan
-
2002
Persistent link: https://www.econbiz.de/10001678515
Saved in:
90
Marketing industrial project-related services : a literature review and theoretical synthesis
Skaates, Maria Anne
;
Cova, Bernard
-
2002
Persistent link: https://www.econbiz.de/10001683106
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