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language:"eng"
~language:"zho"
~subject:"Event marketing"
~subject:"Relationship marketing"
~type_genre:"Aufsatz im Buch"
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Handbook of relationship marketing
4
Memorable customer experiences : a research anthology
3
Developing digital marketing : relationship perspectives
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Does marketing need reform? : fresh perspectives on the future
2
New perspectives on critical marketing and consumer society
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The SAGE handbook of marketing theory
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Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
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A holistic approach to machine tool innovation
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Building corporate identity, image and reputation in the digital era
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Corporate strategies & innovations in the emerging global economy
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Digital Business in Africa : Social Media and Related Technologies
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Fashion branding and communication : core strategies of European luxury brands
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Fundamentals of marketing research ; Vol. 3
1
Fuzzy methods for customer relationship management and marketing : applications and classifications
1
Fuzzy optimization and multi-criteria decision making in digital marketing
1
Global logistics : new directions in supply chain management
1
HRM and marketing orientation in the new era
1
Handbook of hospitality marketing management
1
Handbook of quantitative supply chain analysis : modeling in the e-business era
1
Handbook of research on customer equity in marketing
1
Handbook on business information systems
1
Inside marketing : practices, ideologies, devices
1
Internet-Marketing : Perspektiven und Erfahrungen aus Deutschland und den USA
1
Leadership and management in pharmacy practice
1
Marketing accountability for marketing and non-marketing outcomes
1
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
New technology-based firms in the new millennium ; Vol. 2
1
Perspektiven der marktorientierten Unternehmensführung : Arbeiten aus dem Institut für Marktorientierte Unternehmensführung der Universität Mannheim
1
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
1
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
1
Reshaping Power Dynamics Between Sustainable Growth and Technical Disruption : 6th International Conference on Economics and Social Sciences, ICESS 2023, Bucharest, Romania
1
Scenarios in marketing : from vision to decision
1
Supply chain sustainability and raw material management : concepts and processes
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University-Business Cooperation Tallinn 2011 : [University-Business Forum held on 22nd of February 2011 in Tallinn]
1
Value creation : strategies for the chemical industry
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AI and new forms of market interaction to enhance customer experience : a management perspective
Pugna, Irina-Bogdana
;
Popescu, Ioana-Cecilia
;
Henson, Martin
- In:
Reshaping Power Dynamics Between Sustainable Growth and …
,
(pp. 35-47)
.
2024
Persistent link: https://www.econbiz.de/10014555814
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2
An assessment of customer experience concept : looking back to move forward
Zha, Dongmei
;
Marvi, Reza
;
Foroudi, Pantea
;
Dennis, Charles
- In:
Building corporate identity, image and reputation in …
,
(pp. 260-288)
.
2022
Persistent link: https://www.econbiz.de/10012609400
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3
Africa's digital marketplace : the role of social media in customer engagement
Adeola, Ogechi
;
Edeh, Jude Ndubuisi
;
Evans, Olaniyi
; …
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 145-168)
.
2022
Persistent link: https://www.econbiz.de/10013282698
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4
Customer feedback metrics for marketing accountability
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Marketing accountability for marketing and …
,
(pp. 49-74)
.
2021
Persistent link: https://www.econbiz.de/10012653774
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5
The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
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6
Entrepreneurship education and digital marketing : what does the future hold?
Ratten, Vanessa
;
Rashid, Sumayya
- In:
Developing digital marketing : relationship perspectives
,
(pp. 87-101)
.
2021
Persistent link: https://www.econbiz.de/10012585842
Saved in:
7
The customer engagement journey : establishing propositions
Connell, Cara
;
Marciniak, Ruth
;
Carey, Lindsey Drylie
- In:
New perspectives on critical marketing and consumer society
,
(pp. 89-100)
.
2021
Persistent link: https://www.econbiz.de/10012497298
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8
Experiencing the experience economy
Flinn, Jenny
- In:
New perspectives on critical marketing and consumer society
,
(pp. 129-142)
.
2021
Persistent link: https://www.econbiz.de/10012498222
Saved in:
9
Big data and data analytics in e-commerce
Berntzen, Lasse
;
Krumova, Milena
;
Eixelsberger, Wolfgang
; …
- In:
Proceedings of the IWEMB 2019 : Third International …
,
(pp. 23-47)
.
2020
Persistent link: https://www.econbiz.de/10012521536
Saved in:
10
The Prada trend : brand building at the intersection of design, art, technology, and retail experience
Masé, Stefania
;
Silchenko, Ksenia
- In:
Fashion branding and communication : core strategies of …
,
(pp. 125-153)
.
2017
Persistent link: https://www.econbiz.de/10012267945
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