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language:"eng"
~person:"Ala-Heikkilä, Virpi"
~person:"Christodoulides, George"
~person:"Kabst, Rüdiger"
~person:"Rampl, Linn Viktoria"
~subject:"Brand image"
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Ala-Heikkilä, Virpi
Christodoulides, George
Kabst, Rüdiger
Rampl, Linn Viktoria
Van Hoye, Greet
5
Azimi, Mohammad
2
Baum, Matthias
2
Bondesson, Niklas
2
Collins, Christopher J.
2
Dineen, Brian R.
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Gilani, Hasan
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Kenning, Peter
2
King, Ceridwyn
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Tanwar, Karnica
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1
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Human resource management
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European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Marketing letters : a journal of research in marketing
1
Qualitative research in accounting & management
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ECONIS (ZBW)
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1
Management accountants' image, role and identity : employer branding and identity conflict
Ala-Heikkilä, Virpi
;
Järvenpää, Marko
- In:
Qualitative research in accounting & management
20
(
2023
)
3
,
pp. 337-371
Persistent link: https://www.econbiz.de/10014323408
Saved in:
2
Modeling the impact of advertisement-image congruity on applicant attraction
Baum, Matthias
;
Schäfer, Marina
;
Kabst, Rüdiger
- In:
Human resource management
55
(
2016
)
1
,
pp. 7-24
Persistent link: https://www.econbiz.de/10011436902
Saved in:
3
The role of emotions in decision-making on employer brands : insights from functional magnetic resonance imaging (fMRI)
Rampl, Linn Viktoria
;
Opitz, Christian
;
Welpe, Isabell M.
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 361-374
Persistent link: https://www.econbiz.de/10011486571
Saved in:
4
Recruitment process outsourcing and applicant reactions : when does image make a difference?
Wehner, Marius Claus
;
Giardini, Angelo
;
Kabst, Rüdiger
- In:
Human resource management
54
(
2015
)
6
,
pp. 851-875
Persistent link: https://www.econbiz.de/10011412014
Saved in:
5
Employer brand trust and affect : linking brand personality to employer brand attractiveness
Rampl, Linn Viktoria
;
Kenning, Peter
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 218-236
Persistent link: https://www.econbiz.de/10010344088
Saved in:
6
A literature review and future agenda for B2B branding : challenges of branding in a B2B context
Leek, Sheena
;
Christodoulides, George
- In:
Industrial marketing management : the international …
40
(
2011
)
6
,
pp. 830-837
Persistent link: https://www.econbiz.de/10009348666
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