Employer brand trust and affect : linking brand personality to employer brand attractiveness
Year of publication: |
2014
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Authors: | Rampl, Linn Viktoria ; Kenning, Peter |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 48.2014, 1/2, p. 218-236
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Subject: | Trust | Branding | Brand personality | Employee | Affect | Employer brand | Markenimage | Brand image | Personalmarketing | HR marketing | Vertrauen | Confidence | Markenführung | Brand management | Firmenimage | Corporate reputation | Personalbeschaffung | Recruitment | Persönlichkeitspsychologie | Personality psychology |
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