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language:"eng"
~person:"Ball, Jennifer Gerard"
~subject:"Direct marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Book review"
~type_genre:"Sammelwerk"
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Ball, Jennifer Gerard
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International journal of advertising : the quarterly review of marketing communications
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Journal of current issues and research in advertising : JCIRA
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Causes and consequences of trust in direct-to-consumer prescription drug advertising
Ball, Jennifer Gerard
;
Manika, Danae
;
Stout, Patricia
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 216-247
Persistent link: https://www.econbiz.de/10011581139
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Potential for stigma reduction through direct-to-consumer prescription drug advertising : an exploratory content analysis of television commercials
Ball, Jennifer Gerard
;
Liang, Angie
;
Lee, Wei-Na
- In:
Journal of current issues and research in advertising : …
35
(
2014
)
2
,
pp. 190-208
Persistent link: https://www.econbiz.de/10010383926
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