Potential for stigma reduction through direct-to-consumer prescription drug advertising : an exploratory content analysis of television commercials
Year of publication: |
2014
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Authors: | Ball, Jennifer Gerard ; Liang, Angie ; Lee, Wei-Na |
Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 1139776-7. - Vol. 35.2014, 2, p. 190-208
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Subject: | Fernsehwerbung | Television advertising | Werbewirkung | Advertising effects | Arzneimittel | Pharmaceuticals | Direktmarketing | Direct marketing | Pharmaindustrie | Pharmaceutical industry |
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