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language:"eng"
~person:"Becherer, Richard C."
~subject:"SME"
~subject:"Social Web"
~type:"article"
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Journal of business & entrepreneurship : JBE
1
Research at the marketing-entrepreneurship interface
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ECONIS (ZBW)
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The role of entrepreneurial marketing in improving market share for small businesses facing external environmental or resource challenges
Becherer, Richard C.
;
Helms, Marilyn M.
- In:
Journal of business & entrepreneurship : JBE
27
(
2016
)
2
,
pp. 119-147
Persistent link: https://www.econbiz.de/10011551870
Saved in:
2
Market orientation in SMEs : effects of the internal environment
Becherer, Richard C.
;
Halstead, Diane
;
Haynes, Paula J.
- In:
Research at the marketing-entrepreneurship interface
,
(pp. 203-216)
.
2003
Persistent link: https://www.econbiz.de/10003844712
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