Market orientation in SMEs : effects of the internal environment
Year of publication: |
2003
|
---|---|
Authors: | Becherer, Richard C. ; Halstead, Diane ; Haynes, Paula J. |
Published in: |
Research at the marketing-entrepreneurship interface. - Chicago, Ill. : Univ. of Illinois, ISBN 1-884058-14-0. - 2003, p. 203-216
|
Subject: | KMU | SME | Marketing |
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