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language:"eng"
~person:"Bengtsson, Anders"
~person:"Magnusson, Peter"
~subject:"China"
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China
International marketing
14
Internationales Marketing
14
Brand image
7
Markenimage
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6
Consumer behaviour
6
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Markenführung
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Personality psychology
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Export
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country of origin
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export performance
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Brand origin recognition accuracy
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Consumers
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Global branding
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Bengtsson, Anders
Magnusson, Peter
Checchinato, Francesca
4
Vescovi, Tiziano
4
Bell, Sandra
3
Laroche, Michel
3
Pennemann, Karin
3
Wang, Yonggui
3
Westjohn, Stanford A.
3
Wu, Jie
3
Zhou, Nan
3
Aashish, Kumar
2
Alon, Ilan
2
Ambaye, Michele
2
Bartikowski, Boris
2
Bertoli, Giuseppe
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Buckley, Peter J.
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Chao, Mike Chen-Ho
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Cleveland, Mark
2
Doctoroff, Tom
2
Eckhardt, Giana M.
2
Fam, Kim Shyan
2
Farley, John U.
2
Fetscherin, Marc
2
Gorostidi-Martinez, Haritz
2
Grub, Phillip D.
2
He, Xinming
2
Horn, Sierk
2
Keller, Kevin Lane
2
Kim, Min Jung
2
Kim, Wooyang
2
Lee, Alvin
2
Lehmann, Donald R.
2
Lu, Min H.
2
Ma, Zhenzhong
2
Mao, Rui
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McGregor, James Louis
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Paliwoda, Stanley J.
2
Perri, Alessandra
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Entrepreneurship in international marketing
1
International marketing review
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
4
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1
Brand meaning rigidity in China
Eckhardt, Giana M.
;
Bengtsson, Anders
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
2
,
pp. 218-228
Persistent link: https://www.econbiz.de/10011286475
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2
Does the value of global brands apply to both foreign and domestic-based global brands?
Westjohn, Stanford A.
;
Magnusson, Peter
;
Zhou, Joyce X.
- In:
Entrepreneurship in international marketing
,
(pp. 267-286)
.
2015
Persistent link: https://www.econbiz.de/10010493026
Saved in:
3
How global brands travel with consumers : an examination of the relationship between brand consistency and meaning across national boundaries
Bengtsson, Anders
;
Bardhi, Fleura
;
Venkatraman, Meera
- In:
International marketing review
27
(
2010
)
5
,
pp. 519-540
Persistent link: https://www.econbiz.de/10008906890
Saved in:
4
Technology readiness and usage : a global-identity perspective
Westjohn, Stanford A.
;
Arnold, Mark J.
;
Magnusson, Peter
; …
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 250-265
Persistent link: https://www.econbiz.de/10003899576
Saved in:
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