Technology readiness and usage : a global-identity perspective
Stanford A. Westjohn; Mark J. Arnold; Peter Magnusson; Srdan Zdravkovic; Joyce Xin Zhou
| Year of publication: |
2009
|
|---|---|
| Authors: | Westjohn, Stanford A. ; Arnold, Mark J. ; Magnusson, Peter ; Zdravkovic, Srdan ; Zhou, Joyce Xin |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 37.2009, 3, p. 250-265
|
| Subject: | Persönlichkeitspsychologie | Personality psychology | Soziale Rolle | Social role | Mediennutzung | Media usage | Verkaufsförderung | Sales promotion | Internationales Marketing | International marketing | USA | United States | China |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003899576