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language:"eng"
~person:"Boone, Louis E."
~person:"Cohen, William A."
~subject:"Marketing management"
~type:"book"
~type_genre:"Lehrbuch"
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Marketing management
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Boone, Louis E.
Cohen, William A.
Kotler, Philip
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20
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17
Peter, Jerome Paul
14
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12
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10
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9
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5
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5
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5
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5
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4
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2
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2
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2
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2
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Wiley series on business strategy
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ECONIS (ZBW)
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1
Principles of contemporary marketing
Kurtz, David L.
-
2008
-
Intern. student ed
Persistent link: https://www.econbiz.de/10013485443
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2
Contemporary marketing
Boone, Louis E.
;
Kurtz, David L.
-
2002
-
[2002 ed.]
Persistent link: https://www.econbiz.de/10001616372
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3
The practice of marketing management : analysis, planning, and implementation
Cohen, William A.
-
1991
-
2. ed.
Persistent link: https://www.econbiz.de/10000833499
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4
Contemporary marketing
Boone, Louis E.
;
Kurtz, David L.
-
1989
-
6. ed.
Persistent link: https://www.econbiz.de/10013467867
Saved in:
5
Winning on the marketing front : the corporate manager's game plan
Cohen, William A.
-
1986
Persistent link: https://www.econbiz.de/10000696517
Saved in:
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