Principles of contemporary marketing
David L. Kurtz
| Year of publication: |
2008 ; Intern. student ed
|
|---|---|
| Authors: | Kurtz, David L. |
| Other Persons: | Boone, Louis E. (contributor) |
| Publisher: |
Mason, Ohio [u.a.] : Thomson/South-Western |
| Subject: | Marketing | Marketingmanagement | Marketing management | Internationales Marketing | International marketing | Theorie | Theory | USA | United States | Welt | World |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [digitale-objekte.hbz-nrw.de] |
| Extent: | LIV, 664 S, [23] Bll. Ill., graph. Darst. 28cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Formerly CIP |
| ISBN: | 0-324-53650-X ; 978-0-324-53650-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013485443