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language:"eng"
~person:"Braunstein, Andrew W."
~person:"Patsiaouras, Georgios"
~subject:"Advertising effects"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Theorie"
~subject:"United States"
~subject:"marketing"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Festschrift"
~type_genre:"Floppy disk"
~type_genre:"Handbook"
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Braunstein, Andrew W.
Patsiaouras, Georgios
Vrontis, Demetris
9
Hruschka, Harald
7
Lim, Weng Marc
7
Eckhardt, Giana M.
6
Lusch, Robert F.
6
Sandıkçı, Özlem
6
Wooliscroft, Ben
6
Dholakia, Nikhilesh
5
Dias, Álvaro Lopes
5
Gaski, John F.
5
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5
Katsonis, Nikolaos
5
Kumar, V.
5
Laczniak, Gene R.
5
Layton, Roger A.
5
Leeflang, Peter
5
Malshe, Avinash
5
Shultz, Clifford J.
5
Belk, Russell W.
4
Brown, Stephen
4
Calantone, Roger J.
4
Colbert, François
4
Costa, Renato J. Lopes da
4
Crittenden, Victoria Lynn
4
El-Bassiouny, Noha
4
Firat, A. Fuat
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Harker, Michael
4
Jafari, Aliakbar
4
Melewar, T. C.
4
Pereira, Leandro
4
Rajagopal
4
Saren, Michael
4
Schmitt, Bernd
4
Schultz, Don E.
4
Storbacka, Kaj
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Thrassou, Alkis
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Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing management : MM
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Marketing theory
1
Studies in economic analysis
1
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1
Red tsars and iron ladies : exploring the role of marketing forces in the construction of political heroism
Patsiaouras, Georgios
;
Fitchett, James
- In:
Marketing theory
23
(
2023
)
1
,
pp. 119-140
Persistent link: https://www.econbiz.de/10014230881
Saved in:
2
"Fault" genes and false needs? : a critical review on the direct-to-consumer marketing of genetic tests
Patsiaouras, Georgios
- In:
The marketing review
17
(
2017
)
2
,
pp. 217-237
Persistent link: https://www.econbiz.de/10011820682
Saved in:
3
The marketplace of life? : an exploratory study of the commercialization of water resources through the lens of macromarketing
Patsiaouras, Georgios
;
Saren, Michael
;
Fitchett, James A.
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
1
,
pp. 23-35
Persistent link: https://www.econbiz.de/10010504596
Saved in:
4
Boris Artzbasheff and the art of anthropomorphic marketing in early American consumer culture
Patsiaouras, Georgios
;
Fitchett, James
;
Saren, Michael
- In:
Journal of marketing management : MM
30
(
2014
)
1/2
,
pp. 117-137
Persistent link: https://www.econbiz.de/10010338662
Saved in:
5
Testing for parameter stability in executive remuneration functions
Braunstein, Andrew W.
- In:
Studies in economic analysis
14
(
1993
)
2
,
pp. 54-73
Persistent link: https://www.econbiz.de/10001144858
Saved in:
6
Testing for parameter stability in executive remuneration functions
Braunstein, Andrew W.
- In:
Best papers proceedings
2
(
1992
)
1
,
pp. 48-52
Persistent link: https://www.econbiz.de/10001123213
Saved in:
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