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language:"eng"
~person:"Brown, Stephen"
~person:"Ferrell, Odies C."
~person:"Koschnick, Wolfgang J."
~person:"Laczniak, Gene R."
~type:"article"
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Brown, Stephen
Ferrell, Odies C.
Koschnick, Wolfgang J.
Laczniak, Gene R.
Svensson, Göran
30
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23
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1
Perspectives on socially responsible marketing : the chasm widens
Ferrell, Odies C.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
1/2
,
pp. 1-6
Persistent link: https://www.econbiz.de/10013401655
Saved in:
2
Socially responsible marketing (SRM) : broader, deeper, and ever greater
Laczniak, Gene R.
;
Shultz, Clifford J.
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 554-559
Persistent link: https://www.econbiz.de/10013475197
Saved in:
3
The past and future of marketing theory and practice : a tribute to the 50th anniversary of the Academy of Marketing Science : editorial
Ferrell, Odies C.
;
Conduit, Jodie
;
Edvardsson, Bo
; …
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 390-394
Persistent link: https://www.econbiz.de/10012819664
Saved in:
4
Laudato si' : a macromarketing manifesto for a just and sustainable environment
Klein, Thomas A.
;
Laczniak, Gene R.
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 75-87
Persistent link: https://www.econbiz.de/10012485445
Saved in:
5
Toward a doctrine of socially responsible marketing (SRM) : a macro and normative-ethical perspective
Laczniak, Gene R.
;
Shultz, Clifford J.
- In:
Journal of macromarketing
41
(
2021
)
2
,
pp. 201-231
Persistent link: https://www.econbiz.de/10012521287
Saved in:
6
Changing perceptions of marketing ethics and social responsibility in principles of marketing
Hopkins, Christopher D.
;
Ferrell, Odies C.
;
Ferrell, Linda
- In:
Journal of marketing education : JME
43
(
2021
)
2
,
pp. 244-259
Persistent link: https://www.econbiz.de/10012592924
Saved in:
7
Reflections about Professor Robert F. Lusch : friend, co-author and marketing visionary
Laczniak, Gene R.
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 294-297
Persistent link: https://www.econbiz.de/10012264008
Saved in:
8
The role of normative marketing ethics
Laczniak, Gene R.
;
Murphy, Patrick E.
- In:
Journal of business research : JBR
95
(
2019
),
pp. 401-407
Persistent link: https://www.econbiz.de/10011980212
Saved in:
9
Competing assessments of market-driven, sustainability-centered, and stakeholder-focused approaches to the customer-brand relationships and performance
Mena, Jeannette A.
;
Hult, G. Tomas M.
;
Ferrell, Odies C.
; …
- In:
Journal of business research : JBR
95
(
2019
),
pp. 531-543
Persistent link: https://www.econbiz.de/10011980418
Saved in:
10
Marketing (as) rhetoric : paradigms, provocations, and perspectives
Brown, Stephen
;
Hackley, Christopher E.
;
Hunt, Shelby D.
; …
- In:
Journal of marketing management : MM
34
(
2018
)
15/16
,
pp. 1336-1378
Persistent link: https://www.econbiz.de/10011988070
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